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“We Have a Drinking Problem!”

We Have a Drinking Problem” it is the title of the campaign we launched today in the FAO Headquarters to put in evidence the high number of plastic bottles produced everyday and the need to reduce this volume pretty soon. An art installation has been mounted in the Atrium to give people the perception of the the volume of plastic we produce during a working week.

It must be clear to everyone that a response from us is needed and some behaviours have to change to decrease our impact on the environment. As first answers we can:

  • drink water using refillable cups, and
  • use the water fountains scattered around the buildings can help a lot.

A big thank to all the people who helped in the preparation and production of the installation. In particular, a special remark for my friend Architect Claudia Fano of BlueA Studio of Rome for the design of the bottles installation.

Have a look at the gallery on the installation.

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Can we live with less plastic bottles?

Can we invent a new future without all of this?

plastic bottles

What you see in this image is the average day production of a medium size business building, in one of our cities. Estimates say around 2.500/3.000 bottles sold every day to satisfy people drinking needs. And this is only a drop in the ocean of plastic produced and wasted every single day of our actual life.

Just to give a glance of the impact, the average lifespan of a plastic bottle is from 300 to 500 years. Download this fantastic poster to learn more about The most dangerous species of our coasts and lagoons.

Today is the World Environment Day 2009, so what better day to think a bit about this issue and look for some solutions?