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web 2.0 for development


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Lessons learned: trust is key

Last week end I was in Covent Garden, London, at the apple store.

This is what I saw: lots of products ready to be handled by visitors and lots of people (the young guys in red t-shirt) ready to chat with customers about the products.

At the apple store in Covent garden, LondonTwo things were clear to me:

– every product could be touched and tested by users,

– every customer had the chance to be listened to by the shop assistants.

They do everything to build TRUST.

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Talking about ICT4D

We met Tim Unwin, yesterday morning at FAO. Many interesting points on the table while talking about ICT4D and several interesting answers to the questions of the large number of people listening to his intervention.

Just few thoughts I collected:

“the web was considered at the beginning like a SOCIAL movement rather than a technological event”
“the power of LISTENING TO people”
“we consider fundamental to help people find THEIR solutions to their problems”

I keep collecting these kind of thoughts because I find extremely important to dig into the huge amount of discussion on the Web, the technology, the usability of tools, the management of knowledge, and other related topics. It is my attempt to let emerge the basics of these disciplines, that I believe to be simpler than we can think.

Comparing these notes with others collected during similar events, I think I’ll be able to create a sort of collection of principles to get inspiration from.

In the meanwhile, thinking about the ICT4D conference in December 2010 in London, I hope we can set up a proposal to present the activity on Rural radio, that is the kind of “ICT for development” we are specifically promoting around the world.