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Why local content creation is so important for farmers

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Interview during the MobileActive 2008 World Summit (Johannesburg, South Africa) with Mary NAKIRYA, Program coordinator at BROSDI, Busoga Open Source & Development Initiative, in Uganda.

Mary explains how the CELAC (Collecting & Exchange of Local Agricultural Content) project enables farmers to voice record their own innovative techniques and how they disseminate their experiences with radio/CD players during group sessions. Here are some of the factors that Mary considers fundamental in this experience:

  • using people’s local languages
  • people’s sense of pride for being considered expert of a certain subject
  • trust towards content prepared by colleagues
  • help by the researchers to rationalize the local knowledge and spread it
  • pride of producing audio files
  • support by CELAC to distribute the CDs with the farmers’ voices recorded and stimulate groups of conversation about the topics