I recently found this article and I think it’s worth reading it. Written by Seth Godin, it’s called “How to make money using the Internet“. As you can understand from the title, the article is meant for a business audience and not directly for people involved in development projects.
Nonetheless, I see interesting prods about how we can use the Internet to stimulate interaction, collaboration and knowledge sharing among people/organizations/networks/institutions interested in development activities. In all the quoted examples, the authors highlighted the ability to connect a certain kind of demand with a certain kind of offer, matching and satisfying the two counterparts: using the Web makes find the two faces of the same coin easier.
“Matching” was one of the keyword for us, at FAO, during the Meeting on Rural radio last April. Participants were invited to prepare two lists, one of demands and one of offers, and the meeting focused on putting them together. We considered, as a prerequisite for an effective action, an accurate definition of the target group and a correct identification of their needs. I’m really convinced following this approach is the key to have good results.
In the same perspectiva, talking about tools, it seems interesting to adopt an appropriate selection and a balanced mix of them to stimulate every audience through the most effective levarege. So doing, we go back again to the concept of convergence of: Intenet, rural and community radio and mobile phones.