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Lessons learned: trust is key

Last week end I was in Covent Garden, London, at the apple store.

This is what I saw: lots of products ready to be handled by visitors and lots of people (the young guys in red t-shirt) ready to chat with customers about the products.

At the apple store in Covent garden, LondonTwo things were clear to me:

– every product could be touched and tested by users,

– every customer had the chance to be listened to by the shop assistants.

They do everything to build TRUST.


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The iPhone and its future

The conversation these days is heavily around the future of the iPhone and, more than that, on the future of Jobs’ approach. The iPad, the App store and the Apple control on the software to use on their tools is the topic around which many people are discussing.

Pete Cashnore design the line of this scenario and provides his point of view.

Here is something more hilarious but still very indicative of what the feelings around are: an email exchange between Steve Jobs and one reader of MacRumors.

The point is still the same: is it better to design an OPEN or CLOSED environment? To Control or not to control?


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Blogging from your iPhone

WordPress released an application with which you can blog directly from your iPhone. You can download it form here.

I’ve been starting using it!

possibilities-on-the-iphone

Can you imagine what does that mean in addition to another app which can record voices, the images you shot with the embedded camera and the video you can ultimately shot with the same camera? The list on the Appstore is already very long!


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Prices are going down. Are we ready to exploit new possibilities?

iPhone 2Last year we discussed about the value of the iPhone and the most common doubts were about the price of the device. Yesterday Mr jobs launched the version 2 of his jewel and ops!!!, now the price is right!! The suggested price is now 199 USD, that is to say around 130 EUR. It was 499 USD last year…

In the meantime, almost half of the population of the world has a mobile phone. The numbers are incredible and the increasing rate is astonishing: 3,3, billion subscribers (this number does not indicate the number of people but the number of lines). The first billion was reached 4 years ago and the second billion, only 2 years ago!

I really think we have to start thinking about the ways to move our applications and competencies to mobile. And I see that other influential people agree on this idea!

We have to re-think communication in terms of mobile devices, instant and everywhere access. The idea is that we will be able to exchange (information in my case) everywhere and in every moment. Are we ready to exploit this possibility? So far, haven’t we been too much conservative due to the lack of connectivity for PCs? have been our applications planned with the possibility to be delivered through mobile phones, as well?

I hope so. I don’t think so. I want to work on this from now on!

p.s. iPhone is the hardware AND Android, the software, is coming out pretty soon. I see so much in front of us!!!


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We have to go mobile

Things are happening in the market and I’m always more convinced that we have to start moving activities to be able to be delivered through mobile devices as phone and PDA.ipod_touch.jpgiphone.jpg

Some examples of what’s happening? Very easy: it’s under everybody’s eyes. Apple just introduced the iPhone, a new phone that is substantially an iPod + a phone. Few days ago Apple relaunched and presented the new iPod touch, that is nothing less that an iPhone – the phone!!!

Funny but very interesting because it is the signal that the long waited CONVERGENCE is now going on. It is happening really. The hardware and software industry is now producing compact transportable devices which SUM UP many different functions all-in-one: phone, agenda, notebook, calculator, music player, video player, voice recorder, radio, web browser, email, etc. Almost everything can be done with a new generation device.

What does this means for us? Many things. Let’s say I imagine two possible scenarios: the first one more advanced and sophisticated and the second one, easier but still very interesting.

  1. TOTAL use of mobile devices: it is characterized by the full use of the mobile device. Researchers, extensionists, consultants and other people which work for development will be able to have their office, and more than that, their knowledge and their relationships, in their pocket. Always in touch. Are you doing a meeting in the field and you need specific data? Browse the web and get the spreadsheet where you stored them. Need an answer from a colleague? Send an email or use the Instant Messenger. Want to share infos collected during the visit to the field? Upload immediately the images you shot or the interviews you recorded, etc…
  2. PARTIAL use of mobile devices: Pretty much the same BUT everything will be done in two different moments. Shooting images, recording interviews in the field, taking notes and collecting addresses, etc. will be done in the 1st moment. Then, once back in the office, with a very easy connection between your mobile device and the desktop pc, data will be transferred on the web for the final sharing with the other people involved in the same network.

Easy? I would say yes. So easy that, the second hypothesis is already available with a very minimal investment in equipment, and the first one could be available in a reasonable time.