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Lessons learned: trust is key

Last week end I was in Covent Garden, London, at the apple store.

This is what I saw: lots of products ready to be handled by visitors and lots of people (the young guys in red t-shirt) ready to chat with customers about the products.

At the apple store in Covent garden, LondonTwo things were clear to me:

– every product could be touched and tested by users,

– every customer had the chance to be listened to by the shop assistants.

They do everything to build TRUST.

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