talk-share-learn

web 2.0 for development

Lessons learned: trust is key

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Last week end I was in Covent Garden, London, at the apple store.

This is what I saw: lots of products ready to be handled by visitors and lots of people (the young guys in red t-shirt) ready to chat with customers about the products.

At the apple store in Covent garden, LondonTwo things were clear to me:

– every product could be touched and tested by users,

– every customer had the chance to be listened to by the shop assistants.

They do everything to build TRUST.

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Author: Luca Servo @ talksharelearn

Passionate about social media, development projects and the world. Currently, I’m supporting the Emergency Division of the Food and Agriculture Organization (FAO) of the United Nations in managing its online communication through the website, the social media and the mobile apps.

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