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web 2.0 for development

Radio is for everyone

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Last week Mr John Cheburet was in Rome with us. It was a very nice experience and I’m sure everyone involved in this experiment got a benefit from it.
jc in rome005As you probably remember, John is the winner of the FRI scriptwriting competition on innovation in smallholder agriculture. His script was a story about how Sawdust prolongs the storage life of potatoes. John is a journalist from Kenya and works for The organic farmer. John usually spends his time in contact with farmers around Kenya, collecting ideas and stories.

jc in rome035This time the approach was a bit different. John spent three days meeting with people in Rome, partly at FAO and partly at IFAD. All of them dealing with agriculture but from very different angles. Very different, one from the other: we meet people dealing with Animal health and rinderpest and those working for CountryStat, people dealing with Plant production and potato (the subject of John’s winning script), gender issues, bees pollination and FAO-EU Food facility. And they were many..

jc in rome022The variety of interests was enormous as John interviewed more than 15 people in just one morning and two afternoons. More than 10 hours of sound, as he calls it, were recorded using a fast and simple voice recorder.

The last morning I asked him the miracle: “John” I said, “this afternoon we are going to call everyone back and we need to give a sample of what radio can do for them. We need to show also what contribution they can give to radio. Can you put together a clip to give a perception of what we have been doing the last two days? Some minutes of recording with the essence of what you and these people said during 11 different meetings.”

John just did it.

jc in rome027Wednesday afternoon we were again in the meeting room to learn how radio and development projects can go together. To give the taste of the power of communication. The power of radio, in the days of the Internet. So simple, so powerful.

And John had a great success. Every participant was extremely fascinated by what he/she saw and heard. Now you can hear it and see it, just as the participants did few days ago!

I think it was a very interesting experiment and would like to have chances to repeat it again, soon.

In conclusion, and above everything else, a very special thanks to John for his energy and enthusiasm.

John Cheburet‘s blog.

Author: Luca Servo @ talksharelearn

Passionate about social media, development projects and the world. Currently, I’m supporting the Emergency Division of the Food and Agriculture Organization (FAO) of the United Nations in managing its online communication through the website, the social media and the mobile apps.

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