Many questions came from the audience. The most representative of the doubts in the room was: “twitter, like other tools, resembles in many aspects email, so why do we have to move away from email?”
Here are the points and the problems to bypass:
- people are overloaded by communication flows, and
- they do not immediately perceive implicit differences among tools.
Unless they have the chance to test these tools for some time, they won’t be able to familiarize with the differences and realize how their job could benefit. Testing needs willingness, time and desire and these issues are not always “available” in professionals. As a consequence, my feeling is that if we want people to modify their behavior, they must be in the position of immediately identifying the benefits deriving from changing their habits. If we don’t look at the questions people have in mind everyday and we are just fascinated by technology, we loose the focus and our ideas risk to become sterile.
I think we have to go back to these “simple” questions and try to solve these very basic but fundamental problems if we really want to promote KM, innovation and communication in our job.