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Why local content creation is so important for farmers

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Interview during the MobileActive 2008 World Summit (Johannesburg, South Africa) with Mary NAKIRYA, Program coordinator at BROSDI, Busoga Open Source & Development Initiative, in Uganda.

Mary explains how the CELAC (Collecting & Exchange of Local Agricultural Content) project enables farmers to voice record their own innovative techniques and how they disseminate their experiences with radio/CD players during group sessions. Here are some of the factors that Mary considers fundamental in this experience:

  • using people’s local languages
  • people’s sense of pride for being considered expert of a certain subject
  • trust towards content prepared by colleagues
  • help by the researchers to rationalize the local knowledge and spread it
  • pride of producing audio files
  • support by CELAC to distribute the CDs with the farmers’ voices recorded and stimulate groups of conversation about the topics

Author: Luca Servo @ talksharelearn

Passionate about social media, development projects and the world. Currently, I’m supporting the Emergency Division of the Food and Agriculture Organization (FAO) of the United Nations in managing its online communication through the website, the social media and the mobile apps.

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