web 2.0 for development

BLOG ACTION DAY: Professional football against Hunger

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In the framework of the World Food Day, FAO and the European Professional Football Leagues have launched a new campaign called “Professional football against Hunger”. Roberto Baggio and Raul, two of the FAO Goodwill Ambassadors are among the promoters of the campaign.

What I think to be interesting in this attempt is the power of emotions and examples. The campaign, as the Austrian Ambassador explained, is based on the power of the emotions that football can produce in many of us. They are the levers to open the hearts and the minds of the people who are, watching the games, fascinated by the “good examples” offered by the football ambassadors and, as a consequence, pushed to replicate positive behaviors many and many times.

As a citizen and a football amateur, I really hope the campaign to be successful. As a professional, I’m reflecting on the times I’m able to work on the emotions of the people involved in KM/KS activities and the number of good examples I can find and offer to this public so as they can be stimulated to reproduce the same “positive” attitude. The 923 millions people who are actually suffering for hunger and poverty need an answer as soon as possible from all of us.

This posting sustains the Blog Action Day 2008 dedicated to Poverty.


Author: Luca Servo @ talksharelearn

Passionate about social media, development projects and the world. Currently, I’m supporting the Emergency Division of the Food and Agriculture Organization (FAO) of the United Nations in managing its online communication through the website, the social media and the mobile apps.

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