talk-share-learn

web 2.0 for development

Writeshop – day 2

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Today: writing, writing, writing. But also: organizing, organizing, organizing. Giving a structure to the book and adding words to content is the task of today. Having defined together a rough framework about topics, chapters, paragraphs, we divided into groups to focus on single tasks. At the moment we are 6 people and we are expecting others to come and join us today and in the next days.

While organizing content, the controversial relation between communication, on one side, and knowledge management, on the other, is coming out more and more. This relation so many times becomes an opposition, a sort of conflict which, unfortunately, brings to nothing.

My personal view is that KM should be considered as a mean while communication is the aim. In this way KM is useful for communicators to do their job properly. This is true for commercial companies and for non-profit organizations as well. The two disciplines are distinguished but one is functional to the other. So we come to the point that is usually strongly debated: who has to say the last word? Who has to decide? What comes first?

I strongly encourage to give leadership to communication. In my vision, the person who is in charge of communication has the need to orient also the management of knowledge. This is due to a consideration about natural disposition of the two: the choice between people and tools. Communication is related with people more than KM, while this can be more focused on tools and techniques. Also communication can have this temptation but, if it wants to be successful, it cannot forget the persons who are listening to, at all. So, human beings are the factor that we cannot change and forget in any case.

I found an interesting definition on Panos to clarify my position:

Communication is part of the fabric of societies. By receiving, giving and discussing information and ideas we are able to make decisions and form opinions.

That’s why I assign the leadership to communication. So: people and not tools, relationships and not techniques, trust and not methods have to be the leading factors.

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Author: Luca Servo @ talksharelearn

Passionate about social media, development projects and the world. Currently, I’m supporting the Emergency Division of the Food and Agriculture Organization (FAO) of the United Nations in managing its online communication through the website, the social media and the mobile apps.

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