“We may be trying to facilitate collaboration and networking, but we may not be operating in an organizational culture with this competency. When we fail, we often blame it on the technology. If we look closer, it can often be related to our organizational culture. So looking at initiatives that reinforce the value of and skills to network in ANY environment is important for online success.
The introduction of a “network way of thinking” (many to many, peer to peer and often around and between our traditional top down systems) which is enabled by internet technology actually is about organizational change. It asks us to change the way we work, the way we think, the way we lead and manage. But it is often surfaced as an issue of technology and cost savings.
In reality, it is about deeper changes and if we don’t pay attention to those deeper changes, the online stuff may not work.”