“How might you communicate with your participants to market your online interaction space? Remember: if you build it, they may not come!
There is the saying that you can build something that is wonderful, but unless others know about it, care about it and want to participate, they won’t come. Just setting up an email list or a web interaction space is not enough to ensure success. We must make sure it has meaning and value to the participants and we have to let them know it is there!”