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Last week end I was in Covent Garden, London, at the apple store.
This is what I saw: lots of products ready to be handled by visitors and lots of people (the young guys in red t-shirt) ready to chat with customers about the products.
- every product could be touched and tested by users,
- every customer had the chance to be listened to by the shop assistants.
They do everything to build TRUST.
The creation of subtitles for videos on YouTube is very easy.
Proceed as follows:
- upload your video on YouTube,
- in the list of your “Uploaded videos”, select the one you want to manage and click on Edit,
- in the settings check for the tab “Subtitles“
- download the automatic transcription of the voice (it is actually automatic for English voices only, but the file itself can help anyway with the time schedule of the voice),
- prepare the translation, create a Caption file on the basis of the transcription and upload it,
- your video is now ready to be in two or more languages!
More details on YouTube Help site.
Few weeks after the announcement, I had the chance to use the new interface twitter.com launched to increase its usability.The black top bar and the wider right column are the main new visual features. They came together with the possibility to immediately visualize photos and videos shared by others and other minor changes.
I found it a good step ahead, being the site more usable and the main page becoming a sort of intro to your profile. More than before, twitter is presenting itself not only as a place for geeks but mainly as a tool for knowledge sharing with a broad audience: latest stats say users are over 190 million (more than 1 million are from Italy: http://cot.ag/bzoKmS).
This is why I’m strongly suggesting to the networks I support to adopt it. Onda Rural is actually using it quite well, Carimac will be doing soon as well as the CSDI project and the FAO Rural radio website. Their public can be very wide, the tool is flexible and dynamic (mostly thanks to third party applications) and the use is very easy, adapt for every kind of editorial team.
Very positive impressions after Day one of the AMARC Asia Pacific 2nd Regional Conference that has just started this morning in Bangalore, India.
After the morning Plenary sessions dedicated to the topics of main interest for the members as “Airwaves for Sustainability and Justice” and “Radio friendly legislation in Asia Pacific“, the afternoon was divided into several workshops.
I joined the one about the idea of creating a regional news agency to serve AMARC members but not only. During the discussion, the need of stronger networking among members was clearly stated by the majority of the participants: knowledge sharing is a main issue also in this context.
I think we, at FAO, have the knowledge to provide a major support both on the idea of setting up the news agency and on the side of increasing networking activities.
After starting testing it, my questions are: What’s new? Do I abandon my twitter place? What happened to Wave that seemed to be the new panacea? Having it embedded into my Gmail account is good but enough to make me use it?
Well, to be honest, as usual time will give me the answers to these questions but still I have the doubt that something is going differently this time. Less innovation and more confusion… Have users’ needs being taken into account or pure competition logic drove the creation of a new feature?
Some thinking on the never ending discussion on “push” and “pull” technology, with particular implication for mobile phones.
I keep on reading commercials and articles about the importance, for professionals, of push access to email. I’ve always thought that time and concentration are key while working. Usually we don’t have time to do things or, whenever we find some, we have to fight with “noises” like phones ringing, people asking, email coming, people talking, etc.
So, from the point of view of a professional, the question is: what’s the need of being bothered by ringtones and messages coming to my phone when I don’t “need” them? Why being forced to receive emails if I don’t have time to read or reply because I’m working on something else?
In the past, the problem was to have people connected, in a way or another. Today, in most of the cases this is not a problem anymore. Once we are sure that people are connected, responsible and able to manage their affairs in the best way is possible, do we really think that “push” technology is so important to guarantee their productivity?
I do this reflection because I keep on hearing that BlackBerry potentiality for business is so much higher because of the “push” technology this kind of phone provides, maybe like no other phone. And that the other phones, like iPhone, which have “push” feature only as addition and just recently, cannot compete for professionals. In parallel I heard many, if not all those who received a BlackBerry from their company, complaining for the fact of being hammered in by incoming mails. As a result, I find all this promotion of “push” technology very strange.
I’d like my device to allow me to connect to my mailbox whenever I do want it and not necessarily whenever one server does. So, I consider the “push” feature interesting but anything more and I appreciate more the option of being connected or “isolated” only according to my needs of the moment.