Lessons learned: trust is key

Last week end I was in Covent Garden, London, at the apple store.

This is what I saw: lots of products ready to be handled by visitors and lots of people (the young guys in red t-shirt) ready to chat with customers about the products.

Two things were clear to me:

- every product could be touched and tested by users,

- every customer had the chance to be listened to by the shop assistants.

They do everything to build TRUST.

Marketing of mobile telephony in Tanzania

Back from my trip in Tanzania I have to show an interesting collection of images about marketing of mobile telephony around the country. As you can see they are pretty aggressive!

From cars to charts

From walls to houses

From billboards to shops

 

And they have clients of every age!